Frozen Pet Food Market worth US$ 23 Bn by 2032 - Exclusive Report by Futuremarketinsights, inc.
The global frozen pet food market is expected to reach market valuation of US$ 14 Bn by 2022, with demand increasing at a CAGR of 5.1% over the assessment period. Frozen pet food sales accounted for nearly 12.7% of the overall pet food market, which was valued at US$ 104.96 Bn by 2021.Sales of frozen pet food are expected to increase at a 5.1% CAGR over the assessment period, in comparison to the 3.6% CAGR between 2017 to 2021 due to rising adoption of rescue animals across the globe.
Individuals are considering their pets as ‘fur babies’ amid the growing pet humanization trend. Pet owners therefore look for a similar meal-quality for feeding their pets. Manufacturers of frozen pet food are focusing on this trend and are launching a wide variety of frozen pet food products.
Some of the most recent examples of product innovations are frozen nuggets, meat loafs, and sausages for pets. Advertising and marketing of these frozen pet foods is also expected to influence sales. Brands are presenting photos of mouth-watering fishes for cats, steaks, and vegetables with charming colors to attract consumers. Such developments are expected to bode well for the market.
Rising focus on pet health has boosted the market for functional frozen pet food. Pet owners are looking for food products that have higher nutritional value. Rising awareness about healthy pet food is fueling the demand for pet feed enriched with all essential vitamins and minerals.
Furthermore, demand for transparency has fueled the clean label movement. The primary objective of the clean label initiative is to restore trust in food products. The market for clean label products has grown as people become more mindful of pet nutrition.
Moreover, the availability of these items through a variety of sales channels, such as supermarkets, hypermarkets, and pet stores, as well as online platforms will continue pushing sales in the market.
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