Spending in Digital Customer Experience and Engagement Solutions Market In-Depth Analysis, Growth Strategies and Comprehensive Forecast to 2022 - 2032
Global Spending in Digital Customer Experience and Engagement Solutions Market was valued at US$ 375.8 Mn in 2021 and is expected to reach US$ 626.6 Million by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report customer awareness segment by the solution will remain pivotal for the market as the bulk of revenue will be generated through this category. It is projected that the customer awareness segment will account for a CAGR of 4.6% during 2022 – 2032.
The US to Command the Larger
Proportion of Spending in Digital Customer Experience and Engagement Solutions
Market throughout the Analysis Period
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The US commands over 25% of the
market share and is expected to keep that position intact with an absolute
opportunity growth of US$ 69.2 Mn to reach a valuation of US$ 174.7 Mn by 2032.
By the end of 2019, the Business to Business (B2B) e-commerce was valued at
around US$ 6.7 Tn.
Spending in Digital Customer
Experience and Engagement Solutions Market: Competition Insights
Currently, Spending in Digital
Customer Experience and Engagement Solutions companies are working toward
finding a balance between expanding their product portfolio and capitalizing on
the growing market demand. The key companies operating in the Spending in
Digital Customer Experience and Engagement Solutions market include PLC,
Capgemini SE, Cognizant, IBM Corporation, Liferay Inc., MEGA International, Orange
Business Services, Tietoevry Corporation, SAS Institute Inc., KOFAX Inc., NCR
Corporation, Tata Consultancy Services (TCS) Limited, Zendesk Inc., and SAS
Institute Inc.
The key recent developments of
Spending in Digital Customer Experience and Engagement Solutions manufacturers
are as follows:
· In July 2022, Cognizant announced
that it has received a multi-year mandate by the National Insurance Company
Limited (NICL) for the purpose of accelerating and managing the agency’s
digital transformation.
· In June 2022, it was announced that
KOFAX Inc. had acquired Tungsten Corporation, a global B2B e-invoicing network
facilitating and streamlining complex invoice-to-pay processes. This
acquisition is estimated to aid organizations with every level of maturity
pertaining to e-Invoicing.
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In May 2022, the Finnish Border Guard
collaborated with Tietoevry Corporation in order to implement a
state-of-the-art Maritime Search and Rescue (SAR) Command and Control System
for helping the agency’s work by invigorating and digitizing the information
exchange between maritime SAR command centers and search and rescue units to
provide extensive support to save lives in maritime emergencies.
Key Segments Covered in Market Survey
The Spending in Digital Customer
Experience and Engagement Solutions Market is segmented based on business type,
touchpoints, industry, enterprise size, solution, and region.
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